Annual Primetime Gala returning for its 13th year
SIOUX FALLS, S.D. (Dakota News Now) - The annual Prime Time Gala & Concert is returning for its 13th year on Saturday, June 20, 2026.
The Prime Time Gala was started in partnership between the South Dakota Cattlemen’s Foundation and Feeding South Dakota in 2013 to help raise funds to support Feeding South Dakota’s mission of providing more beef to food-insecure families across the state.
The Prime Time Gala also helps fund the Cattleman’s Foundation’s scholarship program, which awards $15,000 annually to students throughout South Dakota.
The event will include the gala itself, a check presentation from the Cattleman’s Foundation to Feeding South Dakota, a live raffle with a prize of a 2026 Chevrolet Silverado 2500 Duramax Crew Cab 4WD LT, donated by Billion Chevrolet of Sioux Falls, and a concert featuring country music superstar Dierks Bentley and special guests Muscadine Bloodline and Elizabeth Jo.
The event schedule for the 2026 Primetime Gala includes:
- 4:00 pm to 5:30 pm
- Guest Check-in + Social
- 5:30 pm to 7:30 pm
- Prime Time Gala
- 6:30P pm to 8:15 pm
- Concert Doors Open
- 7:30 pm to 8:00 pm
- Elizabeth Jo
- 8:15 pm to 9:15 pm
- Muscadine Bloodline
- 9:25 pm to 9:35 pm
- Truck Raffle Drawing & Check Presentation to Feeding South Dakota
- 9:45 pm to 11:00 pm
- Dierks Bentley
- 11:00 pm to 1:00 am
- After Party
The gala will be at the Sioux Falls Convention Center & Denny Sanford PREMIER Center, 1201 N. West Avenue, Sioux Falls, South Dakota, on June 20.
The Primetime Gala has generated over $3 million for Feeding South Dakota since 2013.
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