Vendors line up on Pendleton Main Street
Published 4:00 pm Thursday, September 17, 2026
PENDLETON — The Pendleton Round-Up has arrived, bringing with it dozens of commercial vendors setting up booths on Main Street.
Every year, blocks away from the Round-Up Arena, the Main Street Cowboys ensure musical performances, food carts and craft and commercial vendors fill up the Main Street of Pendleton. Starting Wednesday, Sept. 16 through Saturday, Sept. 19, vendors are open from noon to midnight.
Vendors excited to be in Pendleton
For some businesses, vending on Main Street during Round-Up has marked a special point in their tenure. Kalyn Sloan, co-owner of I Have Lived A Thousand Lives Bookstore in Athena, said it’s the business’ first year operating on Main Street, a process overwhelming and exciting.
“We are super excited, this was kind of our goal when we started doing vendor events and opening our bookstore,” Sloan said.
Round-Up will be the biggest — and most fun — event they’ve worked, she said. Since their main store is in a city closer to Pendleton than other vendors, it’s also a good way to find more customers.
“We love meeting new people and talking about our books with some of our customers, especially what’s new,” Sloan said.
New books from a variety of genres will be available at the pink booth.
Stout and Stave, a men’s apparel store in Baker City, is another first-time vendor. The owners, married couple Marco and Megan Jasso, celebrated one year of their business in July.
Shirts, polos, hoodies, stickers and even grill seasonings line the booth. Leather goods, beard care products and stickers also are available.
“It’s so exciting, we’ve never done anything of this crowd size,” Marco said.
Megan said they’re excited for “everything” at the Round-Up.
“We’re so new, we’re just excited for everything,” she said. “I know that sounds silly, but just to see the people, where everybody’s from.”
Other business owners were planning to attend the rodeo, then decided to bring their wares with them.
Jesse Miller attended the rodeo last year and this year to support his son, Luke Mackey, “The Colorado Kid.” He placed third Sept. 15 at the Xtreme Bulls finale, and is now fifth in the Professional Rodeo Cowboys Association’s world bull riding standings.
“We came last year just to watch Luke ride, and then we were like, ‘Hey, we should bring our stuff here,’” Miller said.
Miller brought dozens of pieces of metal art from his third-generation family business, Reflections in Metal. Miller’s grandfather and uncle were “pioneers of metal art,” he said, starting their work about 45 years ago. The business is in Cortez, Colorado, but ships art all over.
Depending on the art, some pieces can take a few hours or a few days. It’s a long process of using a plasma cutter, lasering, grinding, painting and baking. The business has a variety of art depicting animals, mountains or American flags.
It’s not their first time vending a busy event, but Miller said Pendleton is different from a big city.
“Because of the rodeo here, you get a lot more Western stuff and a lot of good people,” he said. “They’re really friendly.”
Vinyl-ly Done, a Portland-based shop, sells custom printed T-shirts. This year marks its the third time doing business at the Round-Up but the first time on Main Street. The booth has custom printed shirts, hats and other accessories.
“We have two locations this year, we have another set up in the Pendleton Whisky area,” co-owner Teresa Lytle said.
The atmosphere of the rodeo and community has kept the business coming back each year. Like other vendors, Lytle said she’s excited to meet new people.
For more information on the Main Street schedule, visit the Main Street Cowboys’ Facebook page.