Warren Werbitt welcomes Aaron Montgomery of the Two Regular Guys podcast and Our Success Group to discuss supporting small print and apparel shops through education, community, and better decision-making. They examine why vendors prioritize big shops, how small businesses can shift from competition to “coopetition,” and why owners should ask better questions instead of racing to the bottom on price. Finally, they address goal-setting, designing businesses around purpose and values, and using AI as a tool — not a shortcut. The episode closes with strong encouragement to attend PRINTING United, bring younger staff, and details on Aaron’s Purpose Plus Profit retreat, Oct 30–31, in St. Charles, Missouri.
00:00 Welcome and Guest Intro
00:38 Two Regular Guys Origins
02:12 AI and Human Touch
03:31 Our Success Group and the Book
05:47 Why Small Shops Get Less Help
10:20 Coopetition Over Competition
12:18 Pricing Value and Quotes
14:54 The 17 Email Client Story
17:39 Community Mindset and Support
21:34 Estimating Costs vs Output
24:38 Lifestyle vs Growth Business
26:05 Purpose Values and Retreat
27:48 Pricing With Purpose
29:23 Action And Feedback Loop
30:27 Real Success Takes Time
31:39 Meaningful Giving Goals
33:08 Goal Setting That Works
35:18 Focus Over Busywork
37:25 AI Tool Not Crutch
41:03 Why PRINTING United Matters
43:53 Bring Young Talent Along
48:09 Events Retreat And Wrap
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